For community banks, today’s regulatory landscape is increasingly complex, unpredictable and challenging to navigate, not to mention risky. As regulatory agency expectations continue to evolve and banks generate mountains of content on a daily basis, a robust solution for both content creation and management has become an increasingly essential component of banking operations. Bank Marketing Center’s (BMC) web-based platform is designed to address this growing challenge by arming institutions with the ability to create, centralize, organize and govern their wide range of assets — from marketing materials, such as print ads, direct mail and social media posts, to HR department documents, such as hiring and onboarding, tax forms and background checks. With it, you can be a hero to your compliance team.

Compliant Content Creation

At its core, the BMC solution offers both control and efficiency. The platform makes content creation for community banks not just easier, but significantly more efficient and scalable. Instead of starting from scratch or relying on outside agencies, users have access to an expansive library of professionally-designed templates built specifically for banking; from social media posts and digital ads to direct mail, signage and more. The platform also integrates AI-powered content creation, allowing the user to generate headlines, body copy and campaign ideas in seconds. The system then routes the created asset through the bank’s marketing and compliance approval process automatically, providing access only to the user’s designated stakeholders. Multiple approvers can be assigned so that the process will continue moving forward even if one individual is unavailable.

As employees generate and manage hundreds of business-critical files, content can easily become fragmented, outdated or misused. The result? Compliance risks and operational inefficiencies that can lead to reputational damage and burdensome financial penalties. The solution? Bank Marketing Center’s compliance function, which includes two critical applications.

The Upload for Approval Tool

Important materials will often originate outside internal departments, and routing these items for approval can be cumbersome and unreliable. The Upload for Approval tool allows for externally created files to be easily integrated into the bank’s structured approval workflow. A user can upload a file, assign key details such as a description of the asset and then assign it to designated approvers.

Once submitted, the asset progresses through the approval chain, and the user can track its status in real time. The system also provides visibility into who has approved the file and who has yet to review it. This structured, auditable workflow ensures that all materials are properly vetted before distribution, significantly reducing compliance risk.

The Revision Tracking Tool

Complementing this capability is the Revision Tracking tool, which provides a comprehensive audit trail for all asset updates. After all, marketing materials are frequently updated to reflect new rates, regulatory language or product features. Maintaining a clear history of those changes is critical, especially during audits.

The Revision Tracking tool updates an existing asset by uploading a new version and documenting the reason for the change. As content is updated, the tool allows the user to document details such as what changes were made, when they were made and who made them. When regulators come in for an audit, everything is in one place, with dates and time stamps showing approvals.

Two Powerful, Essential Content Management Tools

Together, these features elevate Bank Marketing Center’s web-based solution to a powerful content creation and compliance platform. By enabling structured approvals for all content and maintaining a detailed record of revisions, the system can help you mitigate risk, improve efficiency, maintain control in an increasingly complex compliance environment … and be your compliance team’s hero.