Pub. 10 2021 Issue 6 7 KBA Strategic Plan 2022-2024 Communities need banks. Banks need community. Mission Statement: Together we support our member banks and bankers with leadership, advocacy and education to benefit the communities and customers they serve. www.ksbankers.com Goall #1: Enhance our industry image-building and work force development strategies to benefit KBA banks. Utilize banker-driven marketing strategies. Deploy a customized marketing toolbox for members. Engage our future generation of bankers. Goall #2: Advocate for a business and regulatory environment that sustains the competitiveness and profitability of Kansas banks. Intensify the fight for a level playing field. Energize individual BankPAC participation. Encourage engagement in KBA advocacy initiatives. Goall #3: Leverage the power and knowledge of KBAmembers to foster progress and address banking industry challenges. Employ technology to enhance peer communication. Facilitate bankers teaching bankers. Grow networking opportunities through KBA events. Goall #4: Create more diverse revenue streams to ensure the long-term financial stability of KBA. Maximize growth opportunities for all KBA products. Realize full potential of Kansas Bankers Educational Foundation. Strengthen relationships with KBA business partners.
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