Pub 1 2012 Issue 2

March 2012 9 Leading advocate for the banking industry in Kansas. with Home Depot potentially resulting in competition for bank cards, Lee suggests that the mobile phone will become the bank’s communication avenue with the customer, becoming even more popular than social media. Lee also suggests that an increase inmobile banking or self-service can save the industry up to $8.3 billion, which ironically is the same amount lost in debit interchange fees. It is anticipated that for banks using text alerts, customer inquiries will dramatically decrease and fraud losses will decline resulting in significant cost savings and increased profitability. Howdowe compel online/mobile usage? Make it simple and usable; make data meaningful by making it visual; and stop wasting the customer’s time by forcing visits to a branch. There is, obviously, some risk associated with mobile banking, but according to Lee the risks are over-blown…for now. In fact, mobile banking can be safer than online banking if mobile’s additional safeguards are leveraged. The 1-1/2 day conference concluded on Tuesday afternoon with a thought-provoking presentation by Randy Harrington, CEO and founder of Extreme Arts and Sciences. Randy pre- sented his 20/20 vision for information technology, identifying and addressing the following shifts: 1. Experience over acquisition–the new generation is not as interested in acquiring things; 2. Technology is no longer about the desktop; and 3. Dialogue over directives–how do we get from here to there? According to Dr. Harrington, organizations who succeed in today’s ever-changing technological environment must employ “evolutionaries” or people who see trends first and who are equipped to lead through transformational change. Future- ready banks are relationship ready – ready to work on behalf of the customer not just at the request of the customer. In addition to these trend-setting topics, this year’s confer- ence and showcase featured 47 exhibitors and numerous concur- rent sessions onmulti-authentication guidelines; electronic data retention, enterprise risk management, vendor relationships, disaster recovery, cloud computing, payments trends, social media, mobile security, and IT audit risks. Mark your calendars for next year’s technology conference and showcase to be held in Topeka on February 19 & 20. Fiserv’s Gordon Sosso shares a laugh with committee member Norma Storey Bill Evers explains CSI’s Board portal concept to Tim Matlack, FNB, Washington Jennifer Johnson, Equity Bank, accepts a prize from exhibitor Conference participants eagerly await exhibitor prize drawings Sponsors Lee Wetherington sums it up… Mobile, Mobile, Mobile