Pub. 4 2015 Issue 2

l e a d i n g a d v o c a t e f o r t h e b a n k i n g i n d u s t r y i n k a n s a s 20 SALUTING AMERICA’S HOMETOWN BANKERS By Frank Keating, President and CEO American Bankers Association W HENWE ASKED FIVE BANKERS FROM five states across the country to come to Dallas last November for a film shoot, we didn’t know what to expect. The bankers were invited to Dallas — a central location — to join members of a film crew and a cast of extras to produce a series of three television ads spotlighting “America’s Hometown Bankers.” Filming television ads means long days of multiple takes at multiple locations. The weather — for outdoor segments — is another variable. For our banker-spokespersons, it was unseasonably cold during the two days of filming. Yet through it all, our “talent” was patient, positive and proud to help promote the industry’s image. Representing Colorado, New Mexico, Oklahoma, South Dakota and Virginia, they showcased the ways bankers help their customers achieve their dreams, from buying a first home to growing a small business. They spoke from their hearts about the values they share as bankers with their customers and communities every day. This aspect was not lost on members of the production company, who were amazed at the bankers’ naturalness that underscored the strength of their convictions and credibility. Our ads also highlight bank technology that makes customers’ lives more convenient and secure, from 24-hour fraud monitoring to mobile check deposits. These are messages that we know from research will resonate with consumers. We unveiled our new ad campaign during Sunday morning talk shows on ABC, CBS, CNN, Fox and NBC — and on business and policy programs — in December and January. The ad campaign’s three spots — “America’s Hometown Bankers,” “First Home” and “Small Business Dreams” — tell your story. How banking is “more than a job.” How it’s “a people business.” How you want to help a customer “realize your dreams.” You can watch the ads on aba.com . The ads’ tagline is, “We’re America’s hometown bankers, and we’re here to help you realize your dreams.” It’s a message made more powerful because our bankers believe it when they say it. I’m sure you do as well. E-mail Frank Keating at keating@aba.com ©2015 American Bankers Association. All rights reserved. Reprinted with permission. Centered around: • Same scope and approach as bank regulators • Community bank specific • Processes • Technology • People Services: IT Audit, Penetration Test, Vulnerability Assessment, and Social Engineering. IT Audit Bundle Starting at: * $5,500.00 + Travel & Expenses *For banks under $50 million Contact Matt Keller for more information. ( 785) 594-0503 matt.keller@protectmybank.com Secure Banking Solutions, LLC • www.protectmybank.com Its not a secret anymore, small banks CAN afford the best!