Pub. 4 2015 Issue 7

September 2015 25 l e a d i n g a d v o c a t e f o r t h e b a n k i n g i n d u s t r y i n k a n s a s … for a harmonized insurance combo. We offer a full line of insurance for families and employees. And all of our policies work in harmony to give you freedom to enjoy every day. Think of us as your one-stop shop for insurance confidence! Health – Affordable, trusted coverage that most Kansans choose. Dental – Extensive provider network, preventive services and more. Life – Life insurance and accidental death & dismemberment. Disability – Short-term and long-term disability coverage. bcbsks.com/GoBlueNow Filename:815BCBS003-KBM_One-stopShop"Combo"4.625x11_1_0_jg Client: Blue Cross Blue Shield Paper: Kansas Banker Dimensions: 4.625 x 11 N.1507 Independent licensees of the Blue Cross Blue Shield Association. Life and disability products are available from Advance Insurance Company of Kansas, a subsidiary of Blue Cross and Blue Shield of Kansas. place. This will ultimately lead to less concern about liability shifts. • Proactively look for vulnerabilities and anomalies Imagine if dozens of people unexpectedly came to your office and started opening doors, pulling open desk drawers and rifling through files looking for information that has value. That’s basically what hackers do – look for that one door or drawer that someone forgot to lock. Everyone involved in payments – from the cardholder to the network – has a responsibility to go beyond merely being vigilant and instead proactively identify potential weaknesses. This applies to everything from discouraging weak PINs to spotting unusual network activity. • Pay attention to the world outside your four walls Hackers love to solve puzzles and are constantly looking for clues. They pay close attention to what’s going on in the payments industry. Everyone involved in transactions should closely track issues, trends and best practices in payment security. For instance, to stay a step ahead, our Fraud Operations team adopts a hacker mentality to figure out what fraudsters could do with information that is readily available, and then we build rules to mitigate potential fraud. • Continue to push the evolution of technologies and tools Hackers working in all parts of the globe publicly post and contribute to one another’s code in real time. Leveraging others’ skills and technologies, they can quickly develop attacks and strategies. Everyone involved in payments should similarly push to advance technologies that improve security. The migration to chip cards is an important milestone, but it will take time for all parties to get there. As we transition to this new era of dynamic payments utilizing chip cards and tokens, every organization involved in transactions is moving quickly. These technologies provide added security, but we need to ensure that new vulnerabilities are not created along the way. It might help to ask, “What would a hacker do?” Ed O’Neill serves as Vice President, Fraud Operations and Risk Management for PULSE, a Discover Financial Services company headquartered in Houston, Texas. PULSE is one of the nation’s lead- ing debit/ATM networks. Financial institutions, merchants, processors and ATM deployers across the United States and around the world depend on PULSE’s comprehensive suite of products and services and its commitment to providing exceptional client service, flexibility, security and superior economics. PULSE also is a resource for debit education, research and knowledge drawn from more than three decades of industry experience.