Pub. 6 2017 Issue 1

January 2017 15 l e a d i n g a d v o c a t e f o r t h e b a n k i n g i n d u s t r y i n k a n s a s The Technology While increasing the efficiencies of your staff and branch layout are essential, your bank won’t reap the most benefit from those improvements without investing in technologies that elevate the customer experience. This can be accomplished with cost-effective, enterprise-wide solutions. Technologies that can help complete your branch transformation include: • Core platforms that feature tablet integration, allowing the universal banker to move around the branch while maintaining access to all core-processing services. This combination of technology and portability significantly boosts staff efficiency while providing customers with a more personalized branch experience. • Banking-specific CRMs, integrated into the core platform, provide the final piece of the branch transformation puzzle through a real-time, holistic view of the customer. This next generation CRM which Aite describes as “a foundation” of branch transformation allows institutions to track, view, and analyze customer interactions across the entire bank, and for the duration of the relationship. Ours is not the first industry to be disrupted by technology. Your financial institution can either fight against that disruption maintaining the potentially fatal status quo or evolve along with it, ensuring its future. Combining the three elements discussed here might be your best chance for survival. For more tips on executing an optimal branch transformation, download CSI’s free white paper, Today’s Branch Strategy Determines Your Institution’s Future. Steve DuPerrieu is vice president of channels and analytics for CSI. In his role, he provides leadership for CSI’s delivery channel strategy, which includes digital banking, payment services, business and analytics software, and branch/retail delivery solutions.