Pub. 6 2017 Issue 2

l e a d i n g a d v o c a t e f o r t h e b a n k i n g i n d u s t r y i n k a n s a s 14 T HE 21ST ANNUAL BANK TECHNOLOGY CONFERENCE & SHOWCASE was held at the Capital Plaza/Maner Conference Center in Topeka on February 15 – 16. The sold-out trade show provided a tremendous opportunity for bank technology staff and vendors to meet and discuss products and services in an era of fast-paced change. Following a welcome by KBA Chairman Jim Hoskins, the opening keynote session was presented by Eric Cook. The presentation touched on web accessibility and ADA compliance, including key considerations and recommendations. Cook spoke to the data mining that Facebook, Google, and other online services are doing to build a database that can effectively leverage information to drive intelligent recommendation and predictive technology of the future. Cyber heists and how to protect information with rapid technology changes were also discussed as well as the FFIEC guidance for risk assessments. The mobile world is impacting the banking industry more than ever before with more searches performed on a mobile device than on a desktop computer. A mobile-responsive site is expected. Cook concluded his presentation with tips on marketing automation that triggers engagement and analyzes the most profitable customers. Conference attendees had an opportunity to attend a peer group discussion based on asset size of the bank followed by concurrent sessions. There were nine concurrent sessions built into both days of the conference program: • Integrating Technology into Your Bank’s Strategic Plan, Trent Fleming • Information Technology Risk Examination Program (InTREx), A.J. Steiger, FDIC • Criminal Activities in the ACH Network, Rayleen Primie, RP Payments Risk Consulting Services • Operational Efficiency Self-assessment, Trent Fleming • FFIEC Mobile Financial Services Guidance, Jon Waldman, SBS CyberSecurity • Wire Transfer Frauds: Billion Dollars and Growing, Rayleen Pirnie, RP Payments Risk Consulting Services • Communicating IT Value to Management, John French, RESULTS Technology • Ransomware in the Banking Industry, Ron Galloway, Researcher • IT Audit — Survival Guide, Jim Baird, 10-D Security Lee Wetherington, Director of Strategic Insight for Jack Henry & Associates, Inc., delivered a dynamic talk titled, “Debit Card Headwinds — Challenges, Strategies & Solutions.” Banks need to think from the customer experience out. Wetherington stressed that if banks are only thinking about mitigating fraud and not focusing on the customer experience they will do more damage to themselves than the fraud they are concerned about. He explained the “micro-humiliation factor” that a customer experiences from a false decline. Each new step to prevent fraud may reduce the satisfaction rate for the customer because it results in decreased convenience and sometimes a very negative experience. Wetherington 2017 BANK TECHNOLOGY CONFERENCE Ron Galloway spoke about the oldest generations embracing technology. Trent Fleming provided a general session and a breakout session for the conference. Darla Braun, Bank of Hays, Mike Pritchett, First National Bank of Hutchinson, John Clarke Bank of Hays and Greg Binns, First National Bank of Hutchinson, stop for a photo at the trade show and reception. Jason Steele, First National Bank of Hutchinson, stopped at the CSI booth to talk with Eric Canfield and Brit McPherson. Justin Rogge and Brent Reith, Astra Bank in Abilene pause for a picture with Gary McClintock, Hydeman Company, Inc from Kansas City.