Pub. 7 2018 Issue 4

l e a d i n g a d v o c a t e f o r t h e b a n k i n g i n d u s t r y i n k a n s a s 12 Everything You Need to Market Your Bank BankMarketingCenter.com is a web-based marketing portal that puts you in complete control of advertising content creation, saving you valuable time and money. With online access to thousands of professionally designed layouts and millions of stock photos, you can create and customize individual ads or campaigns with just a few clicks. Choose from thousands of professionally designed marketing materials. Customize products with your bank’s logos, colors and copy. Send camera-ready artwork directly to your local publications and printers. Sign Up for a Personal Demo! Demonstrations take place every Tuesday and Thursday. Register at: www.bankmarketingcenter.com/?ref=KS . 20% Discount for KBA Members! W E ARE THE KBA, AND WE ARE HERE TO SERVE each of you, our member banks, by bringing you products and services that can help your organization run more efficiently or fill gaps that you may be experiencing. Each year, we receive multiple requests from businesses across the U.S. that would like the opportunity to be an Endorsed Vendor of the KBA. As these requests are considered, we feel it is our duty and responsibility to make certain that we are endorsing only the best companies that can serve all Kansas banks. Additionally, we negotiate discounts for our members, while ensuring that there is a revenue stream to provide ongoing support of YOUR Kansas Bankers Association. It is with great pleasure that we announce our newest Endorsed Vendor, BankMarketingCenter.com! Featuring a web-based marketing portal that empowers banks to produce professionally designed, bank-branded marketing materials in a matter of seconds, BMC puts banks in complete control of the production process, saving valuable time and money. Thousands of successful marketing materials are available including ads, direct mail, statement stuffers, flyers, posters, digital signage, and more! The process is easy. After you log into the website, you can select a marketing piece and customize it within seconds. You can edit the copy, change colors and select from over nine million stock photos through Getty Images. Your bank’s logo, address, website, and phone numbers will be automatically inserted into the ad, and you can personalize marketing pieces even further by having individual user’s photos and contact information included in the ad. After proofing the ad, BMC’s technology can route the marketing pieces through your bank’s compliance approval process and then automatically send it to the publisher or printer of your choice. Each bank has an order history that keeps track of all marketing materials that are produced so that it can be easily reviewed by the regulators at exam time. Additionally, letter templates are provided to eliminate bad grammar and misspelled words, and your database information can be added in order to produce and print these customized letters in seconds. This technology is being used by some of the country’s largest banks and holding companies to decentralize their marketing process. They are able to have their own private labeled site, including their own creative brand, giving their banks and branches the ability to personalize and customize the ads for the specific markets, all while protecting their brand. Best of all, BMC is offering a 20% discount to all KBA member banks on top of their very reasonable monthly subscription rates. No matter the size of your bank, I encourage you to schedule a no- obligation personal demo with BMC. This is without a doubt the best way to see the many ways that BMC can make your marketing dollars stretch further and have greater impact! Contact Keith Pagel at (678) 528-8041 or at kpagel@ bankmarketingcenter.com . NEW KBA ENDORSED VENDOR By Brenda L. Unruh, AAP Senior Vice President – Administration and Member Services