Pub. 9 2020 Issue 4

Pub. 9 2020 Issue 4 31 Building Trust and Loyalty That Outlasts Any Crisis Online and mobile digital channel adoption will continue to grow as people recognize the value of digital solutions and the need for greater control of their finances through features such as automated budgeting, person-to-person payment integration and mobile check deposit. There has never been a time more important than now for banks and credit unions to deliver innovative digital solutions to their customers. Answering the call today can create the trust and loyalty in a customer or small business that can last a lifetime. To learn more about delivering best-in-class digital experiences for financial institution customers, visit apiture.com . The COVID-19 pandemic and its disruptions to day to day life provide a renewed urgency and heightened digital activity for financial institutions to promote alternatives to in-person services.