By KBA Chairman Jonathon Johnson, Home Savings Bank, Chanute
The challenge then is simple. It starts with you taking time to consider those within your bank who consistently display the Flint Factor. Once you have done this, publicly acknowledge the service that your staff gives to the local community. If we do not, then we allow others to shape the image and drive the narrative that defines who we are. It is imperative that all of us take on the task and charge to improve our image.
Recently we introduced the new KBA mascot – Flint. In reflection on the nature of a burley buffalo and its place in history, I am drawn to think of each of you. As Kansas bankers, each of you brings the presence of passion to your local communities that creates stability for those you touch. You do it because that is what community bankers do for the communities that depend on us.
This phenomenon is nothing new as many of you have lived it out for years. Yet, I am not sure we have ever taken the time to tag it and tout all that we do for our communities. If you were asked why you do what you do as community bankers, you would probably say, “it is just what we do.” And what each of you does is the definition of the Flint Factor.
Like a Flint, you are the spark that ignites the flames which fuel your local economy. Furthermore, you are the catalyst that starts the stampede of progress for those you serve. Like the buffalo, you project a stable presence, strong passion, and significant impact on everyone you touch. This is the true image of community bankers. You are the foundation on which excellence thrives within your community. Simply put, you are the Flint Factor.
As we set the stage in the coming months to fulfill the strategic goal of image enhancement, all of you will play a role. By nature, many of us humbly fulfill the roles that support our communities without recognition. And my challenge to you is to find ways to create tasteful recognition that promotes and solidifies the standing of our industry locally. This can be achieved by simply sharing the impact we have with others. Again, this is not meant to be arrogant by any means. Simply put — it’s a fact.
The challenge then is simple. It starts with you taking time to consider those within your bank who consistently display the Flint Factor. Once you have done this, publicly acknowledge the service that your staff gives to the local community. If we do not, then we allow others to shape the image and drive the narrative that defines who we are. It is imperative that all of us take on the task and charge to improve our image.
How do you get more involved? Please send your flint factor submission to Mary Taylor, SVP – Communications & Marketing, at mtaylor@ksbankers.com. The Flint Factor award recipients will be acknowledged six times per year in The Kansas Banker magazine as well as the e-Source newsletter.
