OFFICIAL PUBLICATION OF THE KANSAS BANKERS ASSOCIATION

Pub. 9 2020 Issue 6

trying-to-market-in-a-pandemic

Trying to Market in a Pandemic? See What the Experts Say

What budget is the first to get slashed in an economic downturn? As we all know, it’s marketing. As a former ad agency guy, I have lived through many a downturn. We always knew that when times started to get tough, we were the first to lose our jobs. And, when times began to improve, we were always the last to return to work. There’s an old agency metaphor for spending money in a downturn. We said it was “like shooting at ducks that aren’t there.” Well, right now, a lot of banks are looking to save their No. 2 Steel for another day.

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sabermetrics-for-lenders

Sabermetrics for Lenders: An Approach to Maximize Profitability

In the early 2000s, Major League Baseball underwent a seismic change. Billy Beane, general manager of the small-market Oakland Athletics, realized that a team wins games by producing runs, and runs only come when players get on base. For decades, baseball teams had judged the value of a batter by his batting average and ability to hit home runs.

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2021-legislative-preview

2021 Legislative Preview, Tax Equity Returns and New Legislative Leaders Elected

The Kansas Legislature is set to convene in Topeka on Monday,
Jan. 11, and all indicators are showing that they are planning to hit the ground running when they do return. Because of the COVID-19 pandemic, the 2020 legislative session was abruptly cut short, with many significant pieces of legislation left on the table that will need to be addressed in the upcoming session. This legislation also includes KBA’s tax equity legislation that passed with strong bi-partisan support but was vetoed by Kansas Governor Laura Kelly with no chance to override since it was passed on the last day of the session.

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2020-Annual-YBOK-Conference-Recap

2020 Annual YBOK Conference Recap

YBOK President Brian Whitesell (Landmark National Bank) welcomed everyone to the conference and thanked this year’s sponsors. Whitesell then introduced the YBOK Board and turned the mic over to KBA Board Chairman Jonathan Johnson. Jonathan gave a KBA update about the work that has been done to address our strategic plan. He also discussed the importance of being engaged in the political process and being leaders not only in their institution but also in their community.

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2020-Economic-Outlook-Conference-Recap

2020 Economic Outlook Conference Recap

The 2020 Economic Outlook and Risk Management Conference broke new ground by going virtual this year. On Wednesday, Nov. 4, KBA Chairman Jonathon Johnson welcomed over 100 attendees with his opening remarks and sponsor recognition. He also introduced the KBA’s new mascot, Flint! KBA members will begin seeing the new buffalo icon on our publications, our website and at our events.

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